On March 6, the PWHL announced their exclusive license with Upper Deck, the worldwide leader in entertainment and sports collectibles. The initial partnership was historic in many ways as Upper Deck became the league’s first-ever exclusive licensed producer of physical and digital trading cards for the league. The partnership also provided the world of women’s hockey with first-of-its-kind collectables and trading cards that no women’s hockey league has seen before.
The Ice Garden’s very own Alyssa Turner sat down with Paul Zickler, Upper Deck’s Director of Sports Brands, to discuss the ins and outs of Upper Deck and the PWHL’s partnership.
From their first EPack set to the first-of-its-kind physical Hobby Box set, Paul shares a behind-the-scenes look at the revolutionary partnership that has completely changed the women’s hockey collectables world.
