It’s time for another episode of the Locked on Women’s Basketball podcast. In this episode, host and New York Liberty beat writer for The Next, Jackie Powell, is joined by DiDi Richards of the New York Liberty. The two discuss league marketing agreements. In particular, they will talk about Richards’ experience with them and how they have benefitted her so far.
DiDi Richards on how her own league marketing agreement has been aligned with her off-the-court interests:
Yesterday, I did [an event with] Dick’s Sporting Goods and I got to go shopping with a lot of little kids, which I loved. I love anything dealing with children so that was straight up my alley, when they offered me that I went, “Oh absolutely, I’ll go shop with some kids, that’s two of my favorite things.” So they do a really good job at giving me options. I’m sure they do that with everybody and everybody picks what they like to do.
Richards on how a lot of the momentum of marketing and outreach in the league is thanks to the players themselves:
It’s mostly thanks to social media. I know social media brings a lot of bad, I know. But thanks to social media, we’re able to post and we’re able to show our personalities. So Sydney [Colson] … is the funniest person you’ll ever meet. And following her on Instagram, and her getting [Anita Baker] … to say “I’m gonna sing the national anthem at y’alls [opening] game next year” it’s just stuff like that, we’re able to kind of like reach out and put ourselves out there.
To stay up to date on every episode of the Locked on Women’s Basketball podcast, subscribe on YouTube or wherever you listen to podcasts. For all of our WNBA coverage at The Next, click here. For our Liberty coverage, including from Jackie Powell, click here!
